Dr. Günter Umbach has worked
as a medical director and
marketing director in the
pharmaceutical industry.
As global brand team leader,
he was responsible for marketing
the clinical trial results of a
major cardiovascular brand.
He developed workshops to
train his colleagues to
effectively convert scientific
data into sales.
His team achieved the
highest revenue and profit
in the history of the billion-
Euro product. |
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Professionals in healthcare
companies receive advice
on how to strengthen their
market position.
His book helps companies to tap
into the full commercial value of
clinical trial results and to
increase sales.
Using a stepwise approach
companies can capitalize
on trial results and create
additional return on investment.
Clients receive tips that
help them enhance their
professional and personal
performance
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