Successfully Marketing Clinical Trial Results:
Winning in the Healthcare Business
"The Blue Communication Book": Your Blueprint for Success
and Google's # 1 for "Marketing Clinical Trial Results"
You as a marketing professional in a healthcare company
have the essential, raw ingredient: Scientific data.
You may just need a system to put it all together and start
converting data into sales - that's what you get with the book.
Its 22 chapters offer you knowledge on how to use medical research
results to maximize both healthcare benefits and product revenues
This illustrated book serves as a comprehensive guide
accompanied by a CD ROM containing 26 useful checklists
and detailed Powerpoint slides supporting each of the
(over 300) techniques that help you develop great
ideas of your own
This classic may prove to be a winning formula for you